The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
BBDO / New York
Client
Title
Category
Award
Points
Snickers & BBDO: Thinking Globally, Acting Locally
Agency: BBDO / New York + AMV BBDO / London + Clemenger BBDO + Impact BBDO
Client: Mars Chocolate North America / Snickers
Category: Penta Pencil
Points: 75.0
P&G My Black is Beautiful | The Talk
Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH
Client: P&G
Category: Broadcast / Long Form - Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Digital / Social Media & Viral Marketing - Single
Points: 25.0
Recovery Room
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America / Snickers
Category: Television / Short Form - Single
Points: 25.0
Recovery Room
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America / Snickers
Category: Craft - Writing / Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Online / Short Form - Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Cultural Driver
Points: 25.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Craft / Music / Sound
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Craft - Direction / Single
Points: 25.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Craft - Writing / Single
Points: 25.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi
Category: Cross-Channel / Digital Cross-Channel
Points: 15.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree
Category: Broadcast / Short Form - Single
Points: 15.0
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York
Client: Foot Locker
Category: Influencer Marketing / Multi-Channel
Points: 15.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE
Category: Experiential / Live Events
Points: 15.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Craft / Music / Sound
Points: 15.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Innovation in Film / Online
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Mobile-First Video
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Mobile Advertising
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Branded Social Post / Single
Points: 10.0
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise
Category: Digital / Social Media & Viral Marketing - Single
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Online / Live Webcast
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Innovation in Social Media
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Use of Technology
Points: 10.0
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise
Category: Media Relations
Points: 10.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Craft - Editing / Single
Points: 2.0
Shortcuts
Agency: BBDO / New York + ParkPictures
Client: GE
Category: Craft - Direction / Single
Points: 2.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree
Category: Craft - Direction / Single
Points: 2.0
Recovery Room
Agency: BBDO / New York + O Positive / New York
Client: Mars Chocolate North America / Snickers
Category: Craft - Direction / Single
Points: 2.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLTD
Client: Bacardi
Category: Influencer Marketing / Multi-Channel
Points: 2.0
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G
Category: Reputation Management
Points: 2.0
Daughter and Mother
Agency: BBDO / New York + OPositive
Client: Cure Alzheimer's Fund
Category: Craft - Direction / Single
Points: 2.0
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise
Category: Craft - Writing / Single
Points: 2.0
Live Moment of Silence
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Digital / Use of Technology
Points: 2.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree
Category: Craft - Cinematography / Single
Points: 2.0
Fighting Fire with Fire
Agency: BBDO / New York + Here Be Dragons / Los Angeles
Client: GE
Category: Craft - Sound Design / Single
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Digital / Social Media & Viral Marketing - Single
Points: 2.0
Live Moment of Silence
Agency: BBDO / New York
Client: Sandy Hook Promise
Category: Digital / Social Media & Viral Marketing - Single
Points: 2.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi
Category: Digital / Social Media & Viral Marketing - Campaign
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE
Category: Craft / Art Direction - Single or Campaign
Points: 2.0
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky
Category: Branded Content
Points: 2.0
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky
Category: Film / Long Form
Points: 2.0
Daughter and Mother
Agency: BBDO / New York + OPositive
Client: Cure Alzheimer's Fund
Category: Film / Long Form
Points: 2.0
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York
Client: Foot Locker
Category: Packaging / Specialty
Points: 2.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree
Category: Television / Long Form - Single
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE
Category: Experiential / Environmental / Indoor Spaces
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi
Category: Interactive Video
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Interactive Video
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE
Category: Experiential / Digital Installations
Points: 2.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi
Category: Innovation in Interactive / Online
Points: 2.0
Client:
Mars Chocolate North America / Snickers
Title:
Snickers & BBDO: Thinking Globally, Acting Locally
Category:
Penta Pencil
Award:
2018 Penta Pencil Penta Pencil
Points:
75.0
Client:
P&G
Title:
P&G My Black is Beautiful | The Talk
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Television / Short Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Cultural Driver
Award:
2018 Cultural Driver Gold Pencil
Points:
25.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft / Music / Sound
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
P&G
Title:
The Talk
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Cross-Channel / Digital Cross-Channel
Award:
2018 UX / UI Silver Pencil
Points:
15.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Foot Locker
Title:
Box of Greatness
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft / Music / Sound
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Film / Online
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Mobile-First Video
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Mobile Advertising
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Branded Social Post / Single
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Social Media
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Use of Technology
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Media Relations
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
P&G
Title:
The Talk
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
GE
Title:
Shortcuts
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Mars Chocolate North America / Snickers
Title:
Recovery Room
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Merit Award
Points:
2.0
Client:
P&G
Title:
The Talk
Category:
Reputation Management
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Cure Alzheimer's Fund
Title:
Daughter and Mother
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Live Moment of Silence
Category:
Digital / Use of Technology
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
GE
Title:
Fighting Fire with Fire
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Sandy Hook Promise
Title:
Live Moment of Silence
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Digital / Social Media & Viral Marketing - Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Branded Content
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Cure Alzheimer's Fund
Title:
Daughter and Mother
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Foot Locker
Title:
Box of Greatness
Category:
Packaging / Specialty
Award:
2018 Design Merit Award
Points:
2.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Environmental / Indoor Spaces
Award:
2018 Design Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Digital Installations
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
